Working with computers, as I do, a lot of the terminology is pretty common to me, so when I hear it used out of context, or slightly incorrectly I tend to think ‘nope, not quite’.
Take this programme on Channel 4 for example:
MUSIC: Pepsi Max Downloaded: Mcfly
Channel: Channel 4 104
Date: Sunday 31st July 2005
Time: 15:00 to 16:05 (starting in 33 minutes)
Duration: 1 hour and 5 minutes.
Pepsi Max Downloaded gives T4 fans the chance to see music artists up close and personal, as they stage an exclusive gig for their favourite band. Stars such as Girls Aloud, McFly, Westlife, Natasha Bedingfield and Ms Dynamite will be ‘downloaded’ each week to perform in the home town of one lucky winner. Starting with McFly, each show will bring a life-changing experience for the winner – when host June Sarpong turns up on their doorstep to tell them the gig is on. They will then hurtle along a non-stop crash course in staging a gig, taking on the responsibility of coordinating the show, organising stage management, styling, security and publicising the event to make sure the show is a success. Whether staging the gig in their street, village or even in their own back garden, each winner will need to add their own style and flair so when the cameras roll, they are ready to stage the gig of their life. From the very first rehearsals to the secret backstage excitement, there is sure to be excitement and tension as the show begins.
(Subtitles)Excerpt taken from DigiGuide – the world’s best TV guide available from http://www.getdigiguide.com/?p=1&r=20987
Copyright ©1999-2004 GipsyMedia Ltd.
Right. So… you ‘download’ a star, and they sing for you. Okay then! It would seem TV producers really aren’t original in their thinking at all. There’s so many programmes that have sprouted random characters to make them look vaguely up-to-date. Odd colons and ‘@’ signs sprout up in show titles, and on occasion the odd few forward slashes just for good measure. I can see it getting worse:
“And next on 4, http://80.32.45.32/main.html”
I hope no producers see this.


