Sky have a new advert running at the moment for Sky Movies, basically saying how they’ll never interrupt with adverts. The advert features the Pearl & Dean theme, as used before cinema adverts. I knew the tune, but I had no idea what it was. A quick Google and I was downloading it from iTunes.
It got me thinking about the old Odeon idents from quite some time ago. This predates them merging with ABC cinemas, and it goes back to before the new multiplex was built here, so it’s probably about 15 years or more now. I recal the idents featuring some quite nicely done animation, which featured the camera slowly swooping down and around an Odeon cinema, before pulling back for an announcer to say something. It was accompanied by some quite bombastic eighties music, but I loved it. A few years ago I emailed Odeon cinemas to ask if it would ever appear elsewhere, or if there was some way to obtain the adverts (purely for sad, nostalgic reasons) but got a typically bland, canned response.
I just had another dig around and found nothing. A shame really. I couldn’t even find anything on Youtube or Google Video. So if you ever find anything, let me know!